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Saved by hcolquhoun@bmcc.nsw.gov.au
on September 23, 2011 at 1:40:03 pm

Definition: Blogs 


A blog (short for weblog) is an online journal that is frequently updated and intended for general public consumption. Blogs consist of a series of entries posted in reverse-chronological order. Some are single-page but others are multi-page.


Suitability checklist:



Management strategies

Terms of service

No age restrictions





Content ownership


Useful, versatile tool for informing clients of upcoming events, library services, etc. Posts can be made attractive with the addition of pictures, links to other sites and video.


Content creator owns the intellectual property of the content.

Various blog services (widgets, calendars, etc.) remain the property of the service creator.



Individuals or businesses can have accounts and there is no real names policy.


Comment moderation


Blog administrator can choose whether comments are moderated before they are published, or published automatically. Blog administrator can choose whether comments can be made anonymously or not. Offensive comments can be deleted after publication.

Blogs with offensive material can be reported to blog hosting service. It can take time to reinstate your blog if it is reported in error/maliciously.

Spam comments may be a problem.

Logo and profile


While there are a variey of prepared themes for use many can be customised in the header, the background and by the use of widgets in the sidebars.

Useful for branding.

Shared account or single user?


The blog administrator(s) can choose to allow single or multiple users

Different employees can blog use their own log in or a shared log in.

Statistics / reporting


Blogs usually have their own statistic


Can use statistics to show how wide your message is being spread 

Complaints and compliments response procedure

Blogs usually have their own support services, including a complaints procedure and forum for assistance




Many blogs have the capacity to be used on mobile devices although the look is often different  


Records management



Make sure necessary records are kept - NSW State Records provide guidelines

Time to maintain / frequency of use?


Regular content is essential. Can be time-consuming, depending on the lenghth and complexity of the posts.


Council requirements









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