Aspect

Notes

Management strategies

Terms of service

No age restrictions

Content ownership

Useful, versatile tool for informing clients of upcoming events, library services, etc. Posts can be made attractive with the addition of pictures, links to other sites and video.

Content creator owns the intellectual property of the content.

Various blog services (widgets, calendars, etc.) remain the property of the service creator.

Privacy

Businesses can have accounts and no real names policy

Comment moderation

Blog administrator can choose whether comments are moderated before they are published, or published automatically. Blog administrator can choose whether comments can be made anonymously or not. Offensive comments can be deleted after publication.

Logo and profile

While there are a variey of prepared themes for use many can be customised in the header, the background and by the use of widgets in the sidebars.

Useful for branding.

Shared account or single user?

The blog administrator(s) can choose to allow single or multiple users

Different employees can blog use their own log in or a shared log in.

Statistics / reporting

Blogs usually have their own statistic

Can use statistics to show how wide your message is being spread 

Complaints and compliments response procedure

Accessibility

Many blogs have the capacity to be used on mobile devices although the look is often different  

Records management

Make sure necessary records are kept - NSW State Records provide guidelines

Time to maintain / frequency of use?

Regular content is essential. Can be time-consuming.

Hootsuite allows you to manage multiple social media accounts from one dashboard 

Council requirements