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Blogs

Page history last edited by sarah taylor 12 years, 6 months ago

Definition: Blogs 

Purpose: 

A blog (short for weblog) is an online journal that is frequently updated and intended for general public consumption. Blogs consist of a series of entries posted in reverse-chronological order. Some are single-page but others are multi-page.

 

Suitability checklist:

Aspect

Notes

Management strategies

Terms of service

No age restrictions

 

 

 

 

 

Content ownership

 

Useful, versatile tool for informing clients of upcoming events, library services, etc. Posts can be made attractive with the addition of pictures, links to other sites and video. Widgets on the sidebar(s) can show links, followers and statistical tools.

 

Content creator owns the intellectual property of the content.

Various blog services (widgets, calendars, etc.) remain the property of the service creator.

Privacy

 

Individuals or businesses can have accounts and there is no real names policy.

Individual blogging services have their own privacy policies.

 

Comment moderation

 

Blog administrator(s) can choose whether comments are moderated before they are published, or published automatically. Blog administrator(s) can choose whether comments are made anonymously or not. Offensive comments can be deleted after publication.

Blogs with offensive material can be reported to blog hosting service. It can take time to reinstate your blog if it is reported in error/maliciously.

Spam comments may be a problem.

Logo and profile

 

While there are a variey of prepared themes for use many can be customised in the header, the background and by the use of widgets in the sidebars.

Useful for branding.

Shared account or single user?

 

The blog administrator(s) can choose to allow single or multiple users

Different employees can blog use their own log in or a shared log in.

Statistics / reporting

 

Blogs usually have their own internal statistics monitoring tools but there are external

Flagcounter, ClustrMaps

Can use statistics to show how wide your message is being spread 

Complaints and compliments response procedure

Blogs usually have their own support services, including a complaints procedure and forum for assistance

 

Accessibility

 

Many blogs have the capacity to be used on mobile devices although the look is often different.

Clients can choose to subscribe to the blog via RSS or via email.

 

Records management

 

See the Tools for Managing Social Media page 

Make sure necessary records are kept - NSW State Records provide guidelines

Time to maintain / frequency of use?

 

Regular content is essential. Can be time-consuming, depending on the length and complexity of the posts.

 

Council requirements

 

 

 

 

References: 

 

Examples: 

 

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