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Saved by sarah taylor
on September 3, 2011 at 8:27:01 pm

Definition: Twitter


  • mobile social network and microblogging site for sharing content (links, photos, videos) and communicating (tweets of 140 characters or less)


Suitability checklist:



Management strategies

Terms of service

Age range - 13 years and over


Content ownership


May be a useful tool for targetting your youth clients

Content uploaded may be the property of Twitter



Businesses can have accounts and no real names policy


Comment moderation


Comments aren't made on Twitter. Others can retweet your information.


Logo and profile


Allows for organisations to create accounts and use their logos

Useful for branding

Shared account or single user?


Single user - but low cost options for multiple users e.g. MediaFunnel,

Different employees can tweet to the same account

Statistics / reporting


No official Twitter analytics, but several options available online


Complaints and compliments response procedure







Records management


Twapperkeeper is a shareware tool available.


Time to maintain / frequency of use?


Very little time to maintain, but regular content is essential. See information on Hootsuite for managing multiple social media accounts from one dashboard.


Council requirements







How libraries can leverage Twitter - from the blog of Andrew Burkhardt, Emerging Technologies Librarian at Champlain College in Burlington, VT




Shellharbour Council (NSW)

Manukau Libraries (NZ)

Wagga City Library (NSW)


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