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Twitter

This version was saved 12 years, 11 months ago View current version     Page history
Saved by sarah taylor
on September 19, 2011 at 4:53:17 pm
 

Definition: Twitter

Purpose:

  • mobile social network and microblogging site for sharing content (links, photos, videos) and communicating (tweets of 140 characters or less)

 

Suitability checklist:

Aspect

Notes

Management strategies

Terms of service

Age range - 13 years and over

 

Content ownership

 

May be a useful tool for targetting your youth clients

Content uploaded may be the property of Twitter

Privacy

 

Businesses can have accounts and no real names policy

 

Comment moderation

 

Comments aren't made on Twitter. Others can retweet your information.

 

Logo and profile

 

Allows for organisations to create accounts and use their logos

Useful for branding

Shared account or single user?

 

Single user - but low cost options for multiple users e.g. MediaFunnel,

Different employees can tweet to the same account

Statistics / reporting

 

No official Twitter analytics, but several options available online

 

Complaints and compliments response procedure

 

 

Accessibility

 

Qwitter is a free download that allows Twitter to be used with screen readers 

 

Records management

 

Twapperkeeper is a free shareware tool available.

 

Time to maintain / frequency of use?

 

Very little time to maintain, but regular content is essential. See information on Hootsuite for managing multiple social media accounts from one dashboard.

 

Council requirements

 

What is council's policy? (eg. do they have a single account or can the library set up one of their own) 

 

 

References:

 

How libraries can leverage Twitter - from the blog of Andrew Burkhardt, Emerging Technologies Librarian at Champlain College in Burlington, VT

 

Is Twitter a Waste of Time? via Stephen's Lighthouse

 

Twitter Useage via Stephen's Lighthouse

 

How People are Using Twitter via Stephen's Lighthouse

 

Twitter by the Numbers infographic via Stephen's Lighthouse

   

The Twitter Trap New York Times, May 18, 2011 

 

Libraries Using Twitter: How do you approach the thorny issue of replies? The Wikiman blog, 10 Jun 2011

 

 

Examples

 

Shellharbour Council (NSW)

Manukau Libraries (NZ)

Wagga City Library (NSW)

 

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