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Twitter

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Saved by sarah taylor
on August 31, 2011 at 1:16:44 pm
 

Definition: Twitter

Purpose:

  • mobile social network and microblogging site for sharing content (links, photos, videos) and communicating (tweets of 140 characters or less) 

 

Suitability checklist: 

Aspect

Notes

Management strategies

Terms of service

Age range - 13 years and over

 

Content ownership

 

May be a useful tool for targetting your youth clients 

Content uploaded may be the property of Twitter

Privacy

 

Businesses can have accounts and no real names policy 

 

Comment moderation

 

Comments aren't made on Twitter. Others can retweet your information. 

 

Logo and profile

 

Allows for organisations to create accounts and use their logos 

Useful for branding 

Shared account or single user?

 

Single user - but low cost options for multiple users e.g. MediaFunnel,   

Different employees can tweet to the same account 

Statistics / reporting

 

No official Twitter analytics, but several options available online 

 

Complaints and compliments response procedure

 

 

Accessibility

 

 

 

Records management

 

Twapperkeeper is a shareware tool available. 

 

Time to maintain / frequency of use?

 

Very little time to maintain, but  regular content is essential.  See information on Hootsuite for managing multiple social media accounts from one dashboard. 

 

Council requirements

 

 

 

 

References:

 

Examples:

 

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