Aspect

Notes

Management strategies

Terms of service

Age range - 13 years and over

Content ownership

May be useful for reaching youth market

IP content (videos & images) uploaded can be used by Facebook until you delete account or content - for more information see Facebook Terms & Conditions

Privacy

Pseudonyms can be used and businesses can have pages 

Very easy to create Facebook page for library and/or council - see Facebook Privacy Policy for more information

Comment moderation

Comments can be deleted, but not moderated before posting and it is possible to block unwanted people.  Can also individually change the audience of each post

Only allow fans to make comments, not post on wall.  Can easily control and report abuse if it does become an issue 

Logo and profile

Organisational accounts can add their logo 

Add Council/library logo to page to build brand

Shared account or single user?

Facebook page can have multiple administrators 

Allows a group of staff, with different interest/specialistation areas, to post 

Statistics / reporting

Facebook Insights provides regular statistics that can be downloaded and can send notifications and reports of activity

Can be used to justify use of social media to management and provide useful statistics for library to

Complaints and compliments response procedure

Facebook has clear rules for Reporting Abuse or Policy Violations 

Accessibility

Accessibility & Assistive Technology - Facebook has a page and a team to assist with accessibility.  Facebook is available in a HTML version

Records management

Free shareware is available that can be used, eg. Backupify, ArchiveFacebook.  Can also set up Facebook to send notifications by e-mail when comments are made

E-mail notifications can be transferred to local record keeping system in order to fulfill council record keeping obligations and Backupify records can be downloaded and saved

Time to maintain / frequency of use?

Minimal time to maintain, but requires regular content 

If several social media tools are being used social media dashboards such as Tweetdeck or Hootsuite can be used to manage multiple accounts 

Council requirements

What is council's policy? (eg. do they have a single account or can the library set up one of their own)