Aspect
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Notes
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Management strategies
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Terms of service
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Age range - 13 years and over
Content ownership
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May be useful for reaching youth market
IP content (videos & images) uploaded can be used by Facebook until you delete account or content - for more information see Facebook Terms & Conditions
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Privacy
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Pseudonyms can be used and businesses can have pages
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Very easy to create Facebook page for library and/or council - see Facebook Privacy Policy for more information
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Comment moderation
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Comments can be deleted, but not moderated before posting and it is possible to block unwanted people. Can also individually change the audience of each post
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Only allow fans to make comments, not post on wall. Can easily control and report abuse if it does become an issue
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Logo and profile
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Organisational accounts can add their logo
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Add Council/library logo to page to build brand
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Shared account or single user?
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Facebook page can have multiple administrators
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Allows a group of staff, with different interest/specialistation areas, to post
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Statistics / reporting
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Facebook Insights provides regular statistics that can be downloaded and can send notifications and reports of activity
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Can be used to justify use of social media to management and provide useful statistics for library to
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Complaints and compliments response procedure
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Facebook has clear rules for Reporting Abuse or Policy Violations
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Accessibility
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Accessibility & Assistive Technology - Facebook has a page and a team to assist with accessibility. Facebook is available in a HTML version
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Records management
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Free shareware is available that can be used, eg. Backupify, ArchiveFacebook. Can also set up Facebook to send notifications by e-mail when comments are made
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E-mail notifications can be transferred to local record keeping system in order to fulfill council record keeping obligations and Backupify records can be downloaded and saved
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Time to maintain / frequency of use?
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Minimal time to maintain, but requires regular content
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If several social media tools are being used social media dashboards such as Tweetdeck or Hootsuite can be used to manage multiple accounts
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Council requirements
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What is council's policy? (eg. do they have a single account or can the library set up one of their own)
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